As I watch some of the events in the 2014 Winter Olympics, I am amazed at the moves that these athletes attempt and master. Olympic events that are new additions, or relatively new, have spawned unbelievable feats of grace and athleticism, while other sports have progressed so much that one has to wonder if this generation of athletes is genetically modified. I find myself gasping at the jumps and lifts in pairs figure skating, and incredible flips and moves in events such as slopestyle skiing and snowboarding, aerial skiing, and snowboarding half-pipe. And let’s not forget the great speed in skeleton and luge and the brutal impact freestyle moguls must have on knees and other body parts. If you have been watching, you know that quite a few athletes have already been injured, while others have taken nasty spills, but seemingly are alright. Somehow I think that more than their egos are bruised.
In the course of my PR career in the health and medical field, among the many things I did was research diseases, conditions, and injuries of celebrities and/or their close relatives. This research fell into two primary clinical areas based on the associations I worked for at the time – vision and neurosurgical, respectively. When I worked at Prevent Blindness America, I actually had the privilege of interviewing quite a few celebrities. These were typically done via the celebrity’s agent and submitted as written interview questions that I scripted. The completed interviews were published in the organization’s magazine. The power of celebrity goes a long way to increasing disease/injury prevention and awareness. Case in point – Angelina Jolie’s recent admission that she underwent a double mastectomy and breast reconstruction to avoid the same tragic fate that befell her mother and maternal aunt. Jolie revealed this in a brave New York Times Op/Ed article titled My Medical Choice, published on May 14, 2013. She carries the BRCA1 gene and her doctors advised her that this fact, along with her family history of breast cancer gave her an 87 percent risk of developing the disease. Jolie has always been considered one of the most beautiful and sexy actresses in America, but it is her charitable, philanthropic work and intelligent frankness that set her apart.