Howard Clothes Tribute – Epilogue

It was really nice that so many family members reached out to me and commented on my first Howard Clothes article. This yielded a good deal of insight and information, which inspired the desire to write this epilogue. Based on my communications with family members, I found out Elaine Winik is the sole surviving child of Samuel and Minnie Kappel. I also discovered she wrote a book entitled Still Looking Forward, published in 1996. I decided to purchase a copy on Amazon and gave this to my dad to read first. After all, it was his family with the connection to Howard Clothes and to Minnie and her mother Mollie Sennowitz. Elaine’s book filled in a lot of blanks including first names of people who were unknown to me when I wrote the first article, and had escaped my dad’s memory at this point in life – he is 92 after all. A few weeks later, I had the pleasure of talking to Elaine on the phone, and she graciously sent me a few clippings and photos that I have added to this blog. My dad got a real kick out of this passage from Elaine’s book: After living with us, grandma came to my parents and said that although we all were wonderful to her, the house wasn’t kosher, and besides, she missed her Yiddish-speaking contemporaries. If mother and dad would pay rent to “the greenie,” (all immigrants were referred to as greenhorns) her newly arrived cousin from Russia, she would live with him and his wife. Of course we could come and visit her there. She also mentioned that it would be very nice if my parents would furnish the apartment for the “the greenie” as he had no money at all. They did, as they asked.

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Brooklyn Men’s Clothier Howard Clothes – Tribute to a Company Lost to History

Brooklyn NY Standard Union June 1931

Howard Clothes was a name I heard throughout my childhood, as my dad regaled us with tales of his youth. However, I never took the time to learn more until recently, which proved quite a challenge. My 92-year-old dad has a spectacular memory, but I was seeking concrete information on this rather obscure clothing company that has seemingly been lost to history. The first Howard Clothes store opened in New York in 1924 and was founded by Samuel Kappel, Joseph Langerman, and Henry Marks – named after Langerman’s son Howard. A corporation was subsequently organized in New York in 1925 under the name Howard Clothes Inc. and was later changed to Howard Stores Corporation. The company operated a massive factory in Brooklyn, just on the other side of the Manhattan Bridge, in the neighborhood now known as Dumbo. They sponsored a radio show called Howard Dandies, broadcast on WABC. Their line was limited to men’s clothing, with a major competitor being Bond Stores. Bond operated numerous retail outlets across the U.S., with a factory in Rochester, N.Y. and a flagship store at 372 Fifth Avenue at 35th Street in NYC. Although Bond was primarily a men’s clothier, by the mid-1950s some stores carried women’s clothing, and in their heyday, like Howard Clothes, they also had around 150 stores.

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Ode to the Grandmother I Never Knew

My paternal grandfather Abraham immigrated by himself to America in 1905, leaving behind my grandmother Nettie to fend for herself with their firstborn infant, my Aunt Ella, in a small village near Lomza, Poland. Once my grandfather settled in NYC, he worked in the garment industry as an embroiderer – the trade he learned in the old country. He returned to Poland in late 1911, already a U.S. citizen – Jacob (my Uncle Jack) was born in 1912 and when Abraham left again for America later that year, he was unaware that my grandmother was pregnant with Dora (my Aunt Dottie), who was born in 1913. When World War I broke out, he was separated once again from his family, this time for even longer. He returned to Poland in 1919, moved the family temporarily to Lomza, and worked towards the goal of immigration for his family. Abraham, Nettie, and the three children stepped foot on Ellis Island on April 9, 1921, after sailing from Southampton on the Aquitania. My dad Sam was the only member of his immediate family to be born in America, in September 1923.

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