Products Then and Now … From 1960 to 2017

I recently found a 1960 wholesale catalog from First Distributors at 4204 W. North Ave, Chicago at a garage sale. I have no idea how long they were in business, but I became fascinated with the pictures and ads in this quaint catalog. They sold practically everything and also had a showroom! It’s hard to tell from the catalog whether anyone could buy wholesale from First Distributors or whether it was intended for retailers – this is not explicitly stated. The catalog is reminiscent of Sears and Wards vintage catalogs, with less clothing and the added feature of wholesale pricing. They sold everything from lawn mowers to patio furniture, sporting goods to humidifiers, toys to scuba equipment, tires, jewelry, vitamins specifically for teenagers, lingerie, clothes, and yes, even the kitchen sink. In this catalog, they offered two nifty all-in-one refrigerator, range, and sink models – a great solution for tiny apartments! I thought it would be intriguing to select a few products from this catalog, circa 1960 and see how they compare to modern products, circa 2017.

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